AlphaGiga Technology Blog

Google Adsense is making changes to text ads.Instead of getting click anywhere on an ad
unit,clicks now will only work when there is a click on an actual title or URL in the ad.

Google reason for this:

We’re rolling out a change to our text ad formats to help reduce accidental clicks and increase value for advertisers…..This new format will match the changes we’ve implemented on Google.com to help decrease the number of accidental clicks and increase the number of ad conversions. A reduction in accidental clicks will keep users on your pages, interacting with your content until they choose to click on an ad. This change will enhance the user’s overall
experience with your websites and improve advertiser campaign value, but it’s likely that your click-through rate will decrease.

The pros and cons with it is there are some good things about this for the advertisers.But on the flip side, the publishers could or maybe disappointedly that Adsense had change the rules for it. It has the potential to hurt publishers and it bottom line says, it will lead to less clicks and decrease earnings.

Although Adsense that they expet it to lead to increased spending by advertisers in the long run, they would expect decrease publishers for Adsense in a short time. If publishers suspect a decrease in their earning, it would lead them to find other adsense alternative.

Look like Google had been trapped by themselves for changing this.Google Adsense, had loss it sense a bit now.Perhaps, they could think other way to make sure that it will benefit both publishers and advertisers.

Google acknowledge this, but when it talks about money, they take aside their credibility and their sole aim for what Adsense is all about.I don’t understand why they said that it was to reduce the accidental clicks.Mean, for the recent year’s, all accidental clicks publishers had been paid and hurting some advertisers because delivering fool traffic to them?

If there’s anyone in the Adsense team’s doesn’t have the technologies to track what type of visitors,or to notice that some clicks are accidental?It’s not all about users, it’s all about money they get from advertisers.They had notice decreasing advertisers in their program lately, and now they had to make some changes to retrieve back their advertisers.

And,who will get hurt? Again, users will be the target.Google had lose their attraction to serve users the best and quality services.Some predict that Google will hold the entire internet world.From my opinion, don’t expect that would be true. Who make Google been success? The users.The people.

And don’t forget, users are always the victorious. With Yahoo! and Live had made recent changes to compromise with Google search now, I’m expecting both of them could lead to further develop their search algo quality.And again, You’re not Google Bitch!